Social media marketing services for small businesses help companies flourish. Discover some of the most effective tools in our guide. Whether you are a newbie or a seasoned veteran, you will find what you need here. So, how to use social media for small businesses?

What are Social Media Marketing Services?

The strategy tool most used by businesses is social media. Professional services allow brands to leverage platforms like Instagram to reach a broader and more multifaceted audience. Social media marketing services for small businesses let them establish recognition, attract and retain customers, and achieve other goals. Companies reach their prospects where they spend their time online and drive sales. 

Generic advertising does not work anymore. Social media is a space for engaging and targeted ads that get users talking about products and services. Forget unsolicited DMs from companies trying to showcase their products. Effective campaigns are complex, focused on relevance and trust-building. 

You cannot expect remarkable results without giving a lot of thought to your goals or methods. Professionals help businesses avoid the typical pitfalls and maximize output. Social media marketing services include:

• the choice of the right channels — sites and apps that drive traffic and demand in your niche,
• data-driven strategy planning based on the goals, channels, and target audience of your brand,
• account/profile setup if the company has not used social media before, 
• creation and publishing of content and ads,
• campaign management,
• monitoring and analysis of the results,
• education and consulting, 
• and more! 

The Value of Social Media Marketing Services for Small Businesses

In many small organizations, marketers have to be the jacks of all trades. They are tasked with graphic design, press releases, and anything remotely connected to communications. With so much on their plates, they are often unable to devote time to all relevant channels. Some employees are not even sure how to use social media for small businesses. When it falls off their to-do list, this is a big mistake.

These networks have become so important that no company can afford to ignore them. Social media allows businesses to boost sales and the bottom line. Positive interaction between brands and users prompts purchases — 90% of consumers are more likely to buy from a brand they follow online. 

Social media marketing for small businesses allows them to forge and reinforce relationships with customers through targeted engagement, build trust, drive awareness and sales. It is also a place where news of poor customer experience spreads like wildfire. This is particularly dangerous when the business does not have a social media presence, so it is oblivious to the damage until it is too late. Negative media content can disrupt trust in a brand quickly. So, how can you harness the power of social media in businesses? 

Small Business Pain Points

Social media marketing for small businesses requires thorough planning and marketing expertise. Here are some of the most common challenges in any industry and digital marketing services that resolve them. 

• We are not able to get new customers

Social media connects you with people who do not know about your brand and can benefit from your products or services. For example, entrepreneurs can use Biteable to create video pitches. Engaging, entertaining, and informing the audience helps them build credibility and drive sales.

Make sure your ads are shown to the right users. They can be targeted based on interests, behaviors, and other demographic data. The Aitarget Video Ad is a social media tool for businesses that lets you showcase goods to the audience that needs them. 

• We are not able to keep existing customers

Offering great products at low prices may not suffice to turn customers into brand advocates. You need to keep track of conversations about your company and fix any issues quickly. Mention can monitor references to your brand, products, or competitors in real-time.

Aitarget will help you present exclusive offers and loyalty programs through well-designed ads. Retargeting is also crucial, as it lets businesses reach 98% of non-returning users and potentially turn them into customers. Our QMODERATION social media marketing service lets you take care of the comment section, so users will feel heard. 

• Our website sucks

Social media ads can drive traffic, but what if the potential customers do not like what they see? Poor design and navigation are detrimental to the user experience. Free tools like Responsive Design Checker let companies check the responsiveness of their sites on different screens. Did you know that 47% of consumers expect a site to load in 2 seconds or less?  The Aitarget experts will suggest the best ways to optimize your platform, so leads turn into paying customers.

• Nobody knows who we are

Boosting brand awareness is the number one goal for 80% of businesses that advertise on social networks. As people learn about your brand and mention it to friends and followers, you will get more referrals. This is the new word-of-mouth. The Buzzsumo research tool shows how your content is doing and who is spreading the word. Marketing services for small businesses provided by Aitarget help them create memorable ads that spark conversations. 

• The competitors’ advertising is way better than ours

Users are inundated with ads, so you have 3 seconds or less to capture their attention. Boring design and generic messages will get you nowhere. The Aitarget social media marketing service ensures the ads stand out, and you can customize successful designer videos to your brand quickly. 

Success also requires consistency. Marketers should follow a schedule based on the best time for their audience. Automated services like Hootsuite Scheduler let companies plan hundreds of posts based on the best time for the audience. Bulk posting is a great time-saver.

• We don’t show up for anything relevant to our business when people search in Google, Bing, or other search engines

Website content must be optimized via different SEO methods, such as keywords for the niche. Handy tools like the Yoast plugin boost the performance of WordPress platforms. Meanwhile, the Drupal SEO Checklist suggests the necessary changes for sites built on this CMS.

Sharing the right links across social platforms increases brand exposure. The look of the URLs also matters, which makes link generators like Rebrandly popular. The Aitarget team will provide a review of your site and pinpoint areas of improvement to help you climb to the top. 

• Sales are down 30% from last year

The lead-to-close rate on social media is twice as high as for outbound marketing.  The Aitarget team will provide a comprehensive review of your campaigns, including ad delivery and optimization methods. We will help you make the most of social media in businesses by advertising on Facebook, Instagram, and Snapchat simultaneously. Using Google Analytics, you can see how much traffic comes to your site from each of the networks and measure social ROI.

• There’s some new competition in town, and they look like they really know what they are doing

Any company can gain an edge with an effective strategy. Aitarget will help you outshine and outsmart your rivals. For example, aside from creating memorable and engaging content, you could target users whose interests include your competitors. The Ubersuggest tool lets businesses reverse engineer their rivals’ SEO, content marketing, and SMM marketing.

Setting Social Media Advertising Goals for Small Business

Without clear goals, you cannot determine if your tactics are working. Setting the objectives is crucial, but it is also challenging. Here are three ways to identify relevant targets for marketing services for small businesses.

Based on Your Funnel

This is the path your potential customers travel through. What is their first impression? What can you do to lead them all the way to the purchasing stage? Overemphasis on sales is the reason why 45% of users unfollow brands on social media. Your content must drive brand awareness, generate demand, and drive conversion. Digital marketing services for small businesses drive engagement, so you can get positive mentions and inspire customer evangelism. 

Based on Peer Analysis

Many other marketers are facing the same challenges as you. Look at your counterparts and their goals. According to Sprout, most professionals focus on increasing brand awareness, boosting community engagement, and attracting web traffic. These objectives are probably aligned with your own! 

By industry

Educational institutions may use social media to recruit new students or increase event attendance. Software providers are interested in leads, loyalty, and competitor analysis. Retailers want to drive sales and expand reach. Healthcare providers can attract more patients, build trust and relationships in the local community. Look at your industry to figure out what goals to pursue.

Time to Start Selling Globally With Aitarget Social Media Marketing Ads Tools

Aitarget is a marketing partner for Facebook, Instagram, and Snapchat. We help brands create engaging and transferable ads across digital platforms. Our social media marketing services for small businesses help them reach a global audience using:

• The Aitarget eCommerce is a social media tool for businesses that generates powerful video ads for Facebook on the basis of product catalogs. It is packed with eye-catching templates that bring proven results. Just pick the colors, fonts, and effects, and your video will be ready in 45 seconds! 
• The Aitarget Automation small business tool lets you launch ads on Facebook and Instagram quickly. Using versatile settings, you can automate and copy your campaigns to save time and effort. The tool gathers stats, facilitates A/B tests, and supports automation strategies of different complexity. It allows easy scaling and ensures you stay within budget.
• The Aitarget Video Tool creates personalized video ads based on your design, catalog, and audience splitting. Target users by country, demographics, or interests. Update and format videos for different platforms methods, such as Instagram stories, Facebook news feeds, or YouTube.

The First Step for Selecting the Right Social Media Tool

Before choosing social media services for small businesses, collect data on your audience. Its technological preferences will define tailored methods that work for it. For example, Facebook is used by 2.7 billion users, most of whom are between the ages of 25 and 34. It is also used by boomers who have more money to spend.

Many social media platforms have built-in insights. For example, the analytics option on Twitter allows you to get a breakdown of your audiences. You can understand where these users are based, whether they are mostly male or female, there are lifestyle preferences, buyer styles, and more. Make no mistake — the first step for selecting the right social media tools is always studying your audience. 

Aitarget Automated Ad Tool Helps Small Businesses to Achieve Social Media Goals 

With Aitarget, enterprises forge ahead in the digital space through video creatives, management, automation, and scaling of campaigns. We are passionate about social media technologies and help companies of any size reach and engage customers on the biggest and fastest-growing platforms. Our social media services for small businesses help them streamline, automate and manage promotional efforts across this vibrant digital space. 

Our digital marketing services for small businesses help companies make the most of social media tools, as our automation and tracking solutions reduce the workload. You can monitor your spending and performance in one place, and make changes to campaigns at any time. Smart automation by Aitarget allows you to copy ads and UTM tags from one ad set to another. Make your brand stand out on Facebook, Instagram, Snapchat, and YouTube! 

Another component of online marketing services for small businesses is expert support, which helps clients optimize their catalogs. Aitarget will turn your product feed into Dynamic Ads that will catch the eye and drive conversions across social media. We assist clients at every stage and monitor the results with them. Customizable metrics let us adapt the insights from web and mobile traffic to your needs. As our tools integrate data from 200+ CRM and offline conversion sources, you can build a robust retail channel quickly. With Aitarget, you will:

Increase Brand Awareness

This is the top priority for small business marketing services. Through ads, you will get the word out. Aitarget will help you choose the right platforms for your audience. Outstanding ads are not just viewed — they are also shared, which means even more people learn about your brand. 

Users repost values-driven content that affects them emotionally. This is impossible without targeting. Aitarget lets you target users by country, demography, or interests to hit the bull’s eye. We provide all prerequisites for an awareness boost: the right platforms, the right strategies, and the right formats. 

Increase Community Engagement

Brands that overlook this aspect set themselves up for failure. After all, social media is all about being social. Users are not impressed by overly promotional content. Online marketing services for small businesses are not a one-way street: aside from showcasing your products, you should also bring value to the audience. Answer questions and manage feedback in real-time using our moderation tool. 

Target your ads, so what the user sees resonates with their interests or buying patterns. Aitarget will help you create ads focused on value, rather than features. Such content gets the users talking, so your ads will be shared and discussed.

Increase Website Clicks

With social media marketing services for small businesses from Aitarget, you can create attractive and relevant ads with a clear call to action. Automated campaigns will drive traffic, as they will resonate with your target audience. Did you know that adding a CTA on Facebook can boost the click-through rate by 285%? 

We will also analyze your website’s Facebook Pixel to help you boost conversions, optimize ads, and adjust targeting and retargeting. As more users will click on your ads, you will get more leads and customers. This helps to boost the bottom line in any industry, which is why the information strategy tool most used by businesses is social media.

If the world is a global village, Facebook has to be its largest shopping mall.

Facebook has changed from a social media platform for connecting with friends to the world’s most visited online marketplace. 

With that new status came the realization that every serious business had to make selling on Facebook seriously, and they did. Presently, almost everyone is advertising their products on Facebook. Unfortunately, they mostly use generic adverts that turn out to be ineffective. To solve this problem, Facebook developed an in-house solution: Facebook Ads.

This helps businesses create cost-effective, targeted ads that have higher chances of converting prospects.

Why Should You Use Facebook Ads?

Facebook is the largest single market in the world. With Facebook Ads, you can make sure that you are advertising to the right category of people. The amazing range of targeting options means you can target potential customers by location, age, gender, and even their behavior. 

More importantly, organic reach has been on a steady decline over the last few years. To get best business results from Facebook, you have to run ads.

The best thing about Facebook Ads is the full autonomy it grants you. You get to select the maximum cost per click, budget and persuade consumers even before they have even made a conscious decision about what to buy.

With Facebook Ads, control meets the simplicity of use.

Facebook offers several ad formats and placements with images, videos, and text to achieve your objectives. Different ad formats, however, have different specifications for image and video formats and sizes. 

Since you are spending money to generate leads and conversion, it is important that your preferred Ad type leverage the best image specifications for optimum performance. 

Keep reading to discover the optimal specifications for each ad type.

Facebook News Feed Image Ads – Facebook Ad Specs & Size

Also known as Photo Ad, this is perhaps the easiest type of Facebook Ad you can use to spread your brand awareness. It comprises a single image that captures the Facebook users’ attention as they scroll through their feeds. 

Usually, your ad must contain:

• A single image.
• A catchy call-to-action (CTA).
• A link to a landing page or a blog for conversion purposes. 

You can create a new image to suit the ad’s purpose or choose to boost the existing image of a previous post. 

Your image should tell a story and contain visually appealing elements that capture users’ interests immediately. This will help you lead them to a landing page that converts them with a powerful call-to-action.

News Feed Single Image Ads are simple to create but very powerful because they are nonintrusive and can take your targets to your landing page in a second with one click. 

For best results, invest in a good photo creation tool or engage a professional to design a great picture for you. 

Specifications:

• Facebook ad dimensions: 1080 x 1080 pixels
• Minimum width and height; 600 pixels
• Recommended Facebook image size: 1.91:1 to 1:1.
• Recommended image type is JPG and PNG
• The maximum file size is 30MB

Character Limit:

• Your headline shouldn’t exceed 25 characters
• Your text shouldn’t exceed 125 characters and 20% of image size

Image Specs

Tailoring your pictures to suit Facebook ad dimensions saves your ads from poor cropping or pixelation. In all, your image ads stand out from the multitude of Facebook ads published daily. Facebook ad dimensions are, however, not one to the set-and-forget. You need to constantly monitor them to stay on top of trends and best Facebook ad specs practices. 

• Best Facebook ad image size: We recommend using at least 1080 x 1080 pixels. But since there is no maximum requirement, you can choose the highest resolution that best matches your image ad’s ratio requirements. 
• Best Facebook ad aspect ratio: Generally, your image’s aspect ratio should fall between 1:91:1 to 4:5. For best results, our recommendation is 1.91:1 to 1:1. This comes with a caveat, though: if you include a stock image, input a link, or launch an offer Ad, you get limited to a 1.91:1 ratio. 
• Least Facebook ads dimensions: 600 x 600 pixels.
• Suggested file types: JPG or PNG.
• Maximum file size: 30 MB.
• Your aspect ratio tolerance should be 3%. 

For the text in your Facebook ad image, here are our recommendations:

• Your primary text should contain no more than 125 characters. You can include more than 125 characters, but viewers will only be able to read them when they click ‘view more.’ 
• Your headline should not be more than 40 characters. If you do otherwise, your text will appear truncated. 
• The description of your Facebook ads image should be 30 single-byte characters or less. On a mobile news feed, your description might appear if only it resonates with the viewer. 

Facebook Feed Video Ads

Videos, particularly if they’re interesting, are one of the easiest ways to capture your target audience’s attention. You can optimize feed video ads to increase your brand awareness. 

Making a video is, however, not enough. Your video also needs to be of good quality. To achieve this, get a good camera or employ a videographer if you cannot do the video content creation yourself. 

Specifications:

• The file format: MP4, MOV, or GIF.
• The Instagram size ratio should be 1:1 (for computers or mobile phones) or 4:5 if you’re using only a mobile phone.
• Regarding video settings, compression is H.264, square pixels, progressive scan, stereo AAC audio compression, and fixed frame rate at ≥128kbps.
• Instagram video resolution should be more than 1080×1080 pixels.
• Captions aren’t compulsory, but we recommend them.
• The main text should be about 125 characters.
• The title should be about 40 characters.
• The description should be about 30 characters.
• Video length should be 1 second to 241 minutes.
• Facebook’s maximum video size is 4GB.
• The minimum width is 120 pixels, and the minimum height is 120 pixels.

Facebook Carousel Ads

Facebook Carousel ads are an engaging form of ads that are perfect for advertisement. They can showcase multiple products in just one ad unit, which makes it easier for marketers to advertise more than one product simultaneously. 

Carousel ads can display up to ten videos and images in a single ad. They are great at maximizing screen real estate when they combine multiple ads into one. The best part is, every single ad in the carousel ad has its call to action, link, description, and headline. 

A customer can quickly scroll through the carousel by swiping down if they are using a mobile phone or clicking the down button if they are using a desktop. You can also use carousel ads for advertising more than one product; with each of them having its pages linked, showcasing a particular product’s features, describing a procedure, showcasing your business more extensively, and showing the clients just how beneficial your products are.

Always ensure your links drive your clients to a landing page. Organize the videos and pictures in the carousel in an organized manner and add interesting titles, call to action, and descriptions. You should also use easy-to-use videos and/or images.

The specifications for images in a Carousel Ad (e.g., Facebook ad dimensions, Facebook ad size, Facebook ad image size) are similar to Facebook Feed Image Ads’. 

Instagram feed carousels 

Similar to Facebook carousel ad dimensions, Instagram feeds also support between two to 10 cards per carousel. The chosen cards are then shown on the homepage of the user’s Instagram feed. 

Instagram ad specs include:

• Text: Maximum of two rows of text 
• Hashtags: Up to 30 
• Instagram portrait dimensions: 1080 x 1080 pixels 
• Instagram size ratio: 1.9:1 (for landscape)
• Instagram video format: video 
• Instagram video resolution: 600 x 1067

Instagram Stories Carousels

You can use carousel ads on your Instagram stories to display more than an image in the same story. Here are the recommended dimensions for an Instagram carousel ad:

• Suggested image resolution: 1080 x 1920 pixels 
• The video duration should be at a maximum of 15 seconds per card. 

Facebook Right Column Ads

This ad format is available only on desktops. They often appear in the right column of Facebook pages. If you want to advertise your products with Facebook column ads, use attractive content that highlights the best features of the brand or product you want to advertise.

Generally, it is not advisable to include texts in the ad as it is rather small.

Specifications

• The file format: JPG or PNG.
• The aspect ratio should be 1:1.
• The standard video dimensions should be ≥ 1080 × 1080 pixels.
• The title should be about 40 characters.
• The minimum width should be 254 pixels.
• The minimum height should be 133 pixels.

Facebook Marketplace Ads

The Facebook marketplace enables the easy discovery of products. Despite this, posting a paid ad that appears whenever users buy at the marketplace and posting a standard ad for a product you are selling are two different ways to advertise. Creating a marketplace ad means that you place an ad where people are already interested in buying products similar to yours. So, you are making it easier for them to reach your product.

You can use the Ads Manager tool on the Facebook marketplace to create and design ads. You will have to specify a budget and then decide on the placement of your ad. 

Your ads will then be visible to users whenever they use the mobile Facebook app to buy products on the Facebook marketplace. The ads open alongside other products being sold on the marketplace for easy visibility. As soon as a user clicks on your ad, they will then gain access to your marketplace details, app, or website for more information. Marketplace ads are also mentioned in the Newsfeed. Your ad can either be in image or video formats.

Specifications for images

• The recommended resolution is 1080 x 1080
• The aspect ratio is recommended to be between 9:16 to 16:9, but if it includes a link, it gets cropped to 1.91:1
• If the text on your image is more than 20% of the image size, the chances of a failed upload are higher

Specifications for videos

• The recommended aspect ratio is 4:5
• The recommended resolution is 1080 x 1080
• The recommended Instagram video formats are MP4, GIF, and MOV
• The maximum video length is 241 minutes, and the maximum size is 4GB
• Captions are not allowed, but they can be embedded in the video as subtitles

Facebook Instant Article Ads

Interactive articles drive publishers’ traffic by 44% globally. Also, 65% of the top 100 most clicked domains leveraged instant articles at some point. You can increase your traffic and CTR by filling instant articles into your ad inventory. 

You can also use the video format to display your products, brand, or services. Sound can also be added to increase interest and exhibit the best qualities of the product that you are offering.

Specifications

• The video format should be 9:16.
• For videos, the file type should be in MP4, GIF, or MOV.
• The video setting includes stereo AAC audio compression ≥ 128kbps, progressive scan, fixed frame rate, square pixels, and H.264 compressing.
• The resolution should be ≥1080×1080 pixels.
• There should be no video captions.
• You could add sound if you want.
• The main text should have about 125 characters.
• The title should be about 40 characters.
• The description should be about 30 characters.
• The length of the video should be from 1 second to 241 minutes.
• The video sizes should not exceed 4GB.
• The minimum width is 120 pixels.
• The minimum height is 120 pixels.

Facebook Sponsored Message Ad Specs

These ads give advertisers the opportunity to send updates, promotions, and offers to their audiences on Facebook messenger. This opportunity defiles the Facebook messenger policy that prevents businesses from messaging their contacts after 24 hours of the user’s previous contact. 

Here are the recommendations for sponsored message ads images:

• Suggested image size: minimum of 1080 x 1028 pixels
• The image ratio should fall between 9:16 to 16:9
• Minimum width: 254 pixels
• Minimum height: 133 pixels
• Suggested image formats: PNG and JPG

Beyond your sponsored message ads images, we recommend the following:

• Text limit: up to 125 characters
• Headline: UP to 25 characters 
• Description of link: Up to 30 characters
• Facebook messenger file size limit: The maximum Facebook messenger file size is 30MB. 

F.A.Q 

How do you advertise on Facebook?

Facebook has one of the largest audiences globally, and it is a fertile ground for marketers. You can advertise on Facebook by using a fan page to create a business presence, have an active and interesting online presence, be involved in many Facebook groups, or create a Facebook group to reach a larger audience. 

You can also host a webinar to generate interest in what you’re all about and use live videos to expose your products. 

But by far, the best way to advertise on Facebook is through Facebook Ads, which are cost-effective targeted Ads that are more likely to generate lead conversion for you. 

Apart from having total control over your campaigns and budgets, Facebook also has an interactive Ads manager tool that greatly simplifies the process for you. 

How do Facebook ads work?

Facebook is on track to make over $60 billion from ads alone this year. The best part about Facebook advertising is it leverages users’ demographics, profiles, interests, and behaviors to determine what ads to show them. This means that your ads are going to people with a high chance of being interested in your brand or products.

Depending on the type of ads that you use, Facebook makes sure that when people scroll through their news feed, they come across your offerings and are subtly persuaded to take a further look at your offerings.

By matching your ad to the consumers most likely to patronize your product based on their previous search history and feed items, Facebook ads ensure that every dollar spent on advertising is a dollar well spent.

How much does a Facebook ad cost?

The average Facebook Ad costs between $0.50 – $2.00 per click. That means each time your ad gets clicked; you have to pay that amount. In each campaign, you also get to set a budget that Facebook will never exceed. Luckily, Facebook Ads Manager also gives you full control over every aspect of the campaign.

Could I create my Ads company with Aitarget?

Yes. Having a Facebook partner badge for more than five years, Aitarget is uniquely positioned to help you set up cost-effective, targeted ads that can boost your brand’s presence and image online. Our tools has flexible settings that enable you to quickly launch Facebook and Instagram ads. Manage your ads automatically, keep your ad bid and budget under control, and scale your campaigns.

Aitarget’s step-by-step advertising guide for fintech companies

Success in Facebook advertising is built on four pillars: 1) bid, 2) targeting, 3) funnel, and 4) creative. Their importance as foundations for good advertising is comparable to the importance of bidding strategies on the stock exchange.

To keep these pillars stable and your Facebook ads from wasting your budget, we’ve created this step-by-step guide to building a firm ad foundation for fintech companies.

It starts with a Pixel (or SDK)

As the figure above shows, even when businesses have installed a Facebook Pixel, there can still be issues with how it is used which will affect your advertising success.

Having gathered such data on users’ behaviour on your website, you can then target ads towards those who have already shown interest and are more likely to become your clients. Using Pixel data you can also create Lookalike audiences, which allow you to target new users who are similar to your current visitors by behaviour and interests.

You can also use Facebook SDK to collect data on mobile app users. It works the same way as Pixel does for websites, collecting statistics on the actions of potential clients.

Consider what road signs you should use on this pathway, so that you can narrow down the funnel for as many people as possible. The journey can begin and shorten at any of its points, e.g. when a user opens an actual account without using a demo version.

The more steps potential clients have to take, the more chances you lose them.

Let new clients get to the finish (the desired action) with the smoothest possible route. For instance, combine a website visit and sign up with the Lead Ads format, so users will share contacts or start an account directly in the ad.

Diversify your portfolio

Traders understand the power of diversification, and the same holds true with online advertising. Try different formats. We have learnt from working with fintech companies that Lead Ads, as well as Instant Experience (former Canvas), attract traders the best.

Lead Ads

When set up correctly, this format lowers the cost of a targeted action. Someone interested in your product fills in a Lead Form, and you will use that data for further contact.

Source: Facebook

Instant Experience

This full-screen ad for mobile devices, or a mini landing, consists of images, videos, slideshows, a Carousel or Collection.

You can demonstrate a range of products and services and allow users to familiarise themselves with your offerings without leaving the social network.

 

 

Source: Facebook

 

Get moving

We recommend using videos instead of static images in your advertising. From our experience, a video performs better than even the most successful and creative image.

For trading, 360° is one of the most effective advertising video formats. In these volumetric panoramic videos viewers can easily change the angle with a mouse or by tilting a smartphone. Financial service companies rarely use such videos, so by using the format you will immediately stand out and attract attention.

 

Aitarget’s 360° Video for ForexClub

Be dynamic

We recommend using dynamic constituents in your ads. To enhance personalisation and user engagement, we propose auto-updating of information in your ads. For instance, display actual stock buying-selling prices, their changes, and currency pairs.

Use a product feed with automatically refreshing data, e.g. in a video with a graph of share prices the curve changes direction automatically in accordance with the actual share prices. Such feeds are available for static images in Carousels and Instant Experiences or for a Single Video.

Through Pixel and other technologies, Facebook learns to show your ads to the users who are most likely to take a particular action, through optimisation of this action. The target action for your ad isn’t always a click. Optimise your ad campaign to the index that is most important to your results, because this will help you lower the costs.

Place your bids mindfully

A bid defines the price you pay for showing your ad. It is constantly changing from auction to auction, so the price for the impression off the same ad will fluctuate.When you set up a bid, pay attention to its two types. You can either put your faith in Facebook’s targeted action cost optimisation or set the bid yourself.

In the first case, Facebook’s algorithm will seek the lowest price for a targeted action. This strategy can lead to cost fluctuation with respect to growing competition at the auction. The bid may unexpectedly rise.

Should you wish to regulate the price of each conversion, the manual bid is your choice. You will get more predictable costs on targeted actions, and the bid will never go higher than the level set by you.

Tidy up! Keep your ad account neat