The fashion segment is already worth over $759 billion, and it is poised to expand to over $1 trillion by 2025. Digital tools are bound to support this stunning growth rate. Following the e-retail growth spurt caused by Covid-19, new winners are succeeding by reaching consumers directly.

Standing out in this fiercely competitive and ever-changing marketplace is a tough task. Every brand needs an effective strategy of digital promotion. Eye-catching and memorable visuals are a vital component, as at least 64% of users are more likely to make a purchase after watching a product video. Instagram videos receive twice as much engagement as other types of content. 

Today, eCommerce functionality and infrastructure are at the heart of fashion sales. When done right, visual marketing boosts brand awareness and profitability. It turns consumers into brand ambassadors. Discover tools for fashion ads that will help you make the most of your media spend.

Fashion Video Ads Creatives

The term ‘creative’ applies to many formats, but videos are in the spotlight. As attention spans are shrinking, ad copy does not stop users scrolling their feeds unless it is paired with a stunning video. According to Adobe, consumers who view video are 1.81 times more likely to buy from the advertiser than those who see other forms of ads.

The old adage “a picture is worth a thousand words” is actually backed by science, as our brain processes an image in just 13 milliseconds. Moreover, 90% of all information it receives is visual, and over half (65%) of all humans are visual learners. Predictably, videos have been shown to be the most effective type of ads, as they bring 27.4 times higher CTR than standard banners.

What Are Aitarget Tech Solutions for the Fashion Brands Industry?

Creatives are one of the three keys to success, along with copy and targeting. They must always be on point to drive sales through your CTA. With an outstanding video, you can engage an audience you didn’t even think of. However, finding the creative spark is not easy. AI and digital automation from Aitarget make this task a cakewalk. 

Aitarget is a Google Premier Partner, Facebook Marketing Partner and TikTok Marketing Partner. Our award-winning technologies for video creatives drive brand awareness and sales across social media. We use the power of AI to help brands forge ahead in the online fashion market. We de-complexify the disruption by providing automatic tools that spur growth. 

• The Video Tool for fashion brands: automatic creation of personal video ads based on your design, catalog, and audience.
• The Overlay Tool: creation of impressive product feed imagery to make the ads more compelling and instantly recognizable. 
• The Automation Tool: launch Facebook and Instagram ads from one place in just four steps with flexible settings for coping and automation, including A/B tests. 

Fashion Marketing Video Maker

Discover a closed-loop solution for full-funnel ad management in one place. Our automated creatives sync with our AI technology for fashion and luxury to guarantee relevance 24/7. This solution generates video ads automatically from product catalogs, for any audience or placement. 

Showcase your products in an eye-catching way whatever the format (horizontal, vertical, or square). Based on smart templates recommended by Facebook, the system creates videos with prices, discounts, brands, and other information from your product feed. 

Creating a video ad has never been easier! Our AI-driven tool will give your company an edge, as it draws on our rich experience in enhancing marketing for e-commerce brands. Turning static images into video creatives will let you boost recognition of your fashion brand and attract leads. Manage thousands of efficient creatives easily from one place and fine-tune your targeting to ensure relevance and outshine your rivals. 

Even though visual creative ads are the most effective, the segment is also quite saturated. Aitarget will help you make the most of your paid ads space and achieve visual supremacy. Create TikTok ads for fashion, engage millennials and generation Z on Instagram, and reach millions of potential customers with YouTube and Facebook Fashion PPC campaign.

How Do I Make a Fashion Video in the Editor? 

Using our AI-driven tool is a piece of cake. You can easily generate multiple short videos using only images of products from your catalog. The content, which can be delivered directly to your Facebook Ads Manager, is transferable to other platforms. Just upload the item pictures, select preferences, and let the automation do its job! Here is how this ads tool for fashion works:

Step 1. Attach your product feed to collect the data. 

Step 2. Select and apply effective Aitarget templates (colors, fonts, and effects are all customizable).

Step 3. Export the video creatives to your preferred platforms: Facebook and Instagram Feed or Stories, YouTube,  Snapchat or TikTok.

That’s all! A powerful video will be ready in just 45 seconds. After its placement, the Aitarget algorithms will continue working to dynamically refresh it. You will have peace of mind knowing that campaign performance is being optimized incessantly. The Aitarget Video Tool creates ads with a personal touch, which helps you reach potential customers contextually. 

Unique On-brand Overlay for Fashion Placement, Is It Real?

An overlay ensures your live stream and remains on brand. It adds credibility and elicits an immediate response to your content on social media. Aitarget creates unique overlays that can be tailored to your company’s needs. They are used by the majority (60%) of our clients, as dynamic video formats are all the rage. They are a cure for ‘banner blindness’, which is a phenomenon causing users to ignore banner-like ads. 

As the overlaid graphic is present throughout your live stream or dynamic ads, every detail matters. For example, the overlay must use colors associated with your brand identity to ensure the right impact. This will also prevent viewers from confusing you with another company. With Aitarget, on-brand customized overlays are always on point. Leverage the power of on-screen marketing with us! 

Aitarget creates advanced data-infused overlays that help brands stand out and maximize their return on ad spend. For example, our overlays for 139 DEC coupled with campaign optimization caused the number of purchases to increase fivefold, while the CPA fell by 77%. 

Boost Your Marketing Ads Automation for Fashion

Tailored automation for video creatives boosts performance based on comprehensive in-depth analytics. This technology has consistently doubled the Return on Ad Spend of Aitarget’s clients. Create Facebook ads for fashion and copy them across social media quickly and conveniently.

In just 45 seconds, our video tool prepares a video based on our rich collection of professional designs. These templates have been approved by Facebook and used in successful campaigns across social media. Just customize the look, and you are all set!

Get video tool ads for fashion delivered right to your Facebook account, and copy them to other campaigns. Create Dynamic Ads with powerful overlays  for maximized impact. Launch powerful Instagram ads for fashion, advertise on Snapchat and TikTok. Our creatives can also be customized for YouTube!

Thanks to the flexible automation and creative expertise of Aitarget, a leading luxury fashion retailer has brought down its CPI by 1.5 times. We deliver optimal outcomes helping brands upgrade their ads through machine learning, access more revenue opportunities, and build consistent workflows. 

AI will create high-performing creatives and upgrade them continually throughout the funnel. Our custom automation development, including bidding and placement, boosts workflow efficiency and helps brands tackle high velocities of change. Aitarget will give your fashion brand an AI edge!

FAQ block

Why are creatives and videos important for the fashion industry? 

Visual creatives are the most effective form of advertising, as users find dynamic images most attractive. A well-designed video will allow you to showcase your products, boost brand recognition and drive sales. It is a must for any brand that wants to stand out and flourish in the digital space.

How can I create videos and creatives? 

The creation of visual content does not have to be arduous. With Aitarget, you will achieve the goal in under one minute. Let the tool access your product feed and choose from a variety of time-tested templates. Make a few adjustments and deploy your ads on Facebook, Instagram, Snapchat, YouTube and TikTok.

How to edit videos for fashion? 

The Aitarget video tool allows you to customize the look of your ads, including the layout, colors, and fonts. After the ads are launched, our algorithms will continually upgrade them to ensure optimal performance based on real-time analytics. Update your videos automatically to leverage the most recent stats or showcase new products.

Target, one of the best omnichannel retailers in the country, recorded its most impressive quarter in Q2 2020 with sales increasing 24.3 percent thanks to the digital section soaring 195 percent. The omnichannel – a unique integration of digital and physical – made this possible for the company.

Target found out that multi-channel consumers typically spend 4x as much as consumers that only visit physical stores and 10x more than consumers that only shop online.
By integrating both physical and digital channels, the company made huge sales while offering a consistent brand experience.

Omnichannel Means Transformation, Integration, and Collaboration

Omnichannel can be defined as a multichannel approach to sales that focuses on providing flawless customer experience whether the buyer is at a physical store, using a mobile device or computer.

About 73 percent of all consumers use multiple channels during their journey. It is common for consumers to search for a product on a mobile device as they hear from it then research more as they reach their computer. Omnichannel makes this transformation easy and allows consumers to switch between two or more devices without any trouble.

It should also be noted that more than 50 percent of buyers search the web before visiting a physical store. Integrating the two allows businesses to retain more consumers. It doesn’t focus on individual experiences but the entire customer journey.

Online Retail in an Omnichannel Reality

Approaches to retail marketing are fast changing. In these times, success means the ability to reach consumers no matter where they are or what device they’re using. You need to concentrate on omnichannel retail and not traditional methods.

According to reports, more people now use mobile devices than desktop computers. This is why purchase decisions are often made on the go, whether people are in their bedrooms or the shop.

Today, digital is not only driving e-commerce, it’s getting people in stores. It would not be wrong to call smartphones the new ‘shopping assistant’, whether people are inside or outside the shop. 

Retailers are working to ensure customers convert no matter what channel they’re on. Companies seem to have realized the importance of consumers who use both online and in-store channels as they have a 30 percent higher lifetime value (LTV) than consumers who use a single channel.

Retailers need to have a full understanding of consumer behavior in order to attract and win these consumers.

Sellers don’t only need to be aware of consumer demographics such as gender and location but also buying behavior. Despite so much data out there, it is still easier said than done.

Purchase Online and Pick it Up Offline. Everything Becomes Hybrid

You can’t excel in a single environment as things have become hybrid. Companies need both virtual and physical presence as this is the era of omnichannel retail.

Online-to-offline (O2O) hybrid can improve the experience for your consumers. It refers to acknowledging the fact that there will be several online and offline touchpoints during a customer’s journey.

A business must be able to take advantage of all these touchpoints and ensure they work together and not separately. Sellers must understand why consumers intend to buy online and pick from the store.

Consumers are in a hurry and they can’t always wait for companies to ship products. They’re not only afraid of delays and additional charges but also goods getting damaged during transit, hence a large number of buyers are now shopping online and choosing to pick products offline by visiting the store or desired destination.

This offers buyers great ease, especially when it comes to rare products that require consumers to stand in queues to make a purchase. They can book products online, make payments, and pick when time permits.

Businesses need to use this opportunity cleverly by pushing more products when consumers visit the store. This can help increase the worth of a consumer and make them buy more.

Products that a consumer shows interest in (online or offline) can be pushed more when they visit the store physically or on the web. You will need the help of a company like Aitarget to ensure you show the right product to your consumers.

Loyalty Programs

Loyalty programs are designed to ensure consumers don’t choose competitors and keep coming back to you. They were once only offered by big companies like hotel chains and airlines but now even small businesses have points systems that reward consumers for making purchases. 

About 52 percent of consumers are willing to participate in loyalty programs with 92 percent agreeing that rewards can make them buy more. However, loyalty programs today are more dynamic as they take into account multiple actions and not just ‘purchases’.

Businesses are rewarding consumers for sharing content, posting reviews, taking quizzes, and referring friends. Rewards include discount codes, free goodies, cash prizes, and more.

Since more consumers are buying online, traditional loyalty programs may not always entice them. Businesses can use omnichannel discounts to turn consumers in their desired direction, i.e.: by offering online-only discounts they can discourage people from visiting physical stores.

Remember that about 74 percent of consumers choose a brand after looking at its discount program. Moreover, about 71 percent of companies that use omnichannel loyalty programs see an increase of nearly 50 percent in transactions.

You must, however, make it easier to win and utilize rewards. For example, consumers shouldn’t be forced to carry multiple cards to redeem rewards. Technology can be used to identify consumers and apply discounts automatically.

A Consistent Pricing and Discount Policy

An omnichannel pricing strategy can be a little tricky to handle. You have to look at several factors when deciding a strategy. First of all, understand your customers and think about how you want to be different from your competitors. 

Your cost may differ based on the channel you are on. In-store sales, for example, can be more expensive due to additional costs including electricity and rent. On the other hand, online sales are usually more affordable since you do not have to worry about a presentable office or store.

Customers, however, don’t understand these factors and they expect a consistent pricing policy no matter what channel they use. Most companies choose one of the following strategies:

• Omnichannel Price: In this strategy, it’s uniform pricing on each channel. This option removes purchase barriers.
• Channel-specific Price: In this strategy, pricing varies depending on the channel. This one can be used to optimize the price/margin in each channel you use.
• Combination: This one uses the same omnichannel pricing but with a few exceptions. It can help provide a unified experience to users.

Businesses can use any of these strategies and offer ‘channel specific’ discounts to make buyers use more of a specific channel. For example, special discounts for walk-in customers if they wish to attract more in-store buyers, or ‘online only sales’ if they want more online customers.

Social Media 

It is possible to integrate social media into your omnichannel strategy. Social media gives you access to millions of people including your target audiences. Platforms like Facebook and Instagram now even let buyers shop directly on the platform. 

You can use this as an opportunity to improve customer experience by offering the best services without forcing consumers to go to another platform. 

Be consistent with your brand message so that customers can easily recognize you. You can use special media not only to sell directly but also to build loyalty and increase your consumer base.

Unique Experiences Within Physical Stores 

Despite what everyone says, physical stores are here to stay. They have evolved over the years and it is no longer about a boring shelf and products resting on it. Experimental retail is the future.

Fashion labels are using technology to help people see how a piece of clothing or accessory would look without having to physically try it. The concept of AR-clothing has revolutionized the fashion world. However, there are several more ways to keep things exciting.

Product building is a great way to keep people coming back. You can have them create their own product. Magnum’s Make My Own strategy proved to be a success and now many stores are replicating it.

Target appears to have done an excellent job as well. It offers unique experiences by investing in omnichannel, BOPIS, and curbside. The idea is to make it easy and exciting for users to visit your physical stores even if they’re used to the online channel.

Integrate Your Offline Store with Your Online Presence

As mentioned earlier, it is now possible to integrate your offline store with your online presence. 

Make it possible for users to find your physical location through your website or social media pages. This can be done by adding Google maps to your site. Also, use one to promote the other and make sure to tie up your online and offline data because users may not stick to a single channel.

You can use social media to promote not just online but offline events as well. Also, store reps must be aware of both in-store and online prices and deals.

Handling Returns, Complaints, and Exchanges Easily

Some people argue that omnichannel makes returns, complaints, and exchanges difficult to handle since users who buy from one channel may choose the other channel to return or exchange a product.

At the end of the day, consumers want ease. Your return and exchange policy should be the same no matter what channel a buyer uses. Also, pay attention to all kinds of complaints, whether they’re related to online payments or in-store customer service.

The experience should be the same and your buyers should not feel that you prefer one channel over the other. Your agents should have no trouble accessing the information of a client no matter what channel they used to purchase.

Consumers who visit physical stores to make a purchase often file online complaints. Your system should be quick to identify consumers and provide solutions to their problems. If such isn’t the case, they may end up picking one channel over another causing your omnichannel strategy to fail.

Is Omnichannel The Future of E-commerce? No! It is a NEW Reality 

Omnichannel is the future of e-commerce. It is a new reality that counts on data and analytics. With an emphasis on consistency and efficiency, omnichannel has proven to improve customer satisfaction and keep buyers coming back.

Omnichannel doesn’t just benefit buyers but sellers as well. It allows buyers to enjoy a positive experience while sellers enjoy a larger share of the market and make more profits. 

Both big and small businesses have started to adopt this technology by offering more personalization, integration of offline and online channels, etc. 

Mobile is Critical for Omnichannel Marketing

People are ditching computers and using mobile devices to not only know more about a product but also to purchase it. They can watch demo videos, check reviews while on the go. Buying a product online takes a few minutes. Plus, with the option to save payment details, buyers don’t even have to worry about feeding card numbers and other such data again and again. Mobile has revolutionized the world and we know that even people who shop offline choose to use mobile devices at some point in their journey. 

You cannot have a successful omnichannel strategy without integrating mobile. There are several things to take care of including a mobile-friendly website, mobile app, etc.

Digital Touchpoints In-Store 

Most consumers who enter your store will be holding a smartphone. You can make them use the device by offering digital touchpoints such as QR codes to know more about a product.

Remember that it takes around 8 touches to get an initial meeting. You need to make every touchpoint count. Give people reminders about your social media pages, mobile app, online discounts, digital card, etc.

Make it easy for them to find you on the web when they visit your store. This way you will get the opportunity to reach them more often and build a stronger connection.

More About Omnichannel in E-commerce

Is e-commerce an omnichannel?

E-commerce can utilize different omnichannel strategies to make more sales, find loyal customers, and increase the consumer base. This includes offering customized deals, integrating online socials at offline stores, and more. An e-commerce store, however, must work on an omnichannel supply chain to get the best results.

What are omnichannel trends? 

The latest trend is to use social media to promote not only online but also offline events. It improves the omnichannel distribution and bridges the gap between online and offline. Moreover, we have also seen excessive use of scanning technology, i.e.: QR codes to help people reach a specific platform. These trends will continue to increase as companies work to integrate the latest technology to blend multiple channels.

Why will omnichannel retail in 2022 with the surprising comeback of the physical store?

We’re seeing omnichannel retail give a new lease of life to physical stores. You can sell more retail articles by utilizing omnichannel distribution channels. 

With a perfect blend of online and offline channels, omnichannel is revolutionizing retail making it possible for buyers to choose any channel they wish to purchase without compromising on user experience. Experts believe that omnichannel retailing will beat out multi-channel retail as it offers more ease.

Ready to use omnichannel marketing to win more clients and make higher profits? Let Aitarget help you. We can meet creative challenges and create campaigns that offer good returns. 

New Panoramic Videos capture user attention and boost advertiser results

Juris Leznins, Head Of Marketing at E-Global Trade & Finance Group, Inc.:

“We, as an open-minded broker, are always looking for opportunities to increase the effectiveness of our marketing campaigns. With this particular campaign we wanted to see if 360 video ad will be more attractive compared to the simple video ad.”

Forex4you operates worldwide, but this campaign focused on Thailand.

As a demonstration of the effectiveness of 360 Video, Aitarget and Forex4you ran a A/B test campaign for a fortnight, with two types of ad sets both focused on the same broad audience of 25-50 year old male Android users in Thailand. The first ad set included a standard (non-interactive) video with app demonstration. For the second, 360 Video was utilised.

The A/B test for the first two weeks of the ad sets impression showed that panoramic video cut the cost per new user registration by 20%. Use of 360 Video not only made the company stand out in a crowded market, it significantly improved core metrics.

How to take simple images from the product catalogue to the next level and perform 1.5 times better

Dynamic Ads have proven to be a highly performing ad format for e-commerce clients. However, the creative part of such ads depends entirely on the images and product cards in a business’s product feed. In most cases, these images are rather simplistic (e.g. a plain image of a product on a white background) and don’t look that eye-catching or attractive.

Sometimes, the product itself may not even be centred in the image.

Brands want to attract social media users to buy what they have to offer, so don’t settle for plain product images – you can easily utilise your brand too. Aitarget has run multiple tests with Dynamic Ads for different e-commerce clients and concluded that Dynamic Ads without branding deliver worse results than Dynamic Ads with brand identity elements.

TSUM is an Aitarget client and one of the biggest online retailers in Russia, combining an extensive e-commerce presence with retail, specialising in luxury fashion brands. TSUM and Aitarget collaborated to test whether branded Dynamic Ads performed better than unbranded ones, eventually increasing Facebook ad campaign ROAS. The Aitarget Tool was used to process the TSUM catalogue and launch ads with brand identity in a few clicks.

Overlaying, over and over

The Summer Sale is a hot period for marketing campaigns for fashion brands, including those sold by TSUM. Campaigns are usually widely supported across different media, with Facebook and especially Instagram being main performance marketing channels for TSUM that drive results within their key performance indicators.

For this campaign, TSUM wanted to focus on the most profitable product categories. The main challenge for Aitarget was to create a strategy to increase the conversion rate among potential customers. We came up with the idea that personalisation and branding could increase user engagement and deliver a unique selling proposition for TSUM. Given TSUM has a strong brand identity, we decided to use it for the product catalogue cards in ads.

Aitarget studied TSUM’s brand identity and together with luxury brand retailer we developed a template for their Dynamic Ads. The template used centred and cropped product images and overlays with the crossed out old price, sale price, product brand, and TSUM logo.

Once designed, this template was extended across all products in the TSUM catalogue, using Aitarget’s E-Commerce Tool. This allowed us to easily and automatically create more than 15,000 branded cards without any effort from the client’s own team. Moreover, these cards were dynamically updated every two hours based on product feed data changes.

Putting branding to the test

To test whether the template creative with branded overlays brought better results than non-customised product cards on plain white backgrounds, Aitarget and TSUM ran Facebook Conversion Lift (self-served). The test lasted from 29 July to 11 August 2019.

Two near-identical ad campaigns were created for TSUM, each with the “Catalogue Sales” goal. The only difference between the campaigns was the creative used. In the first we used Carousels with standard product cards. In the second one we used Carousels with the same products, but using image cards with our dynamic, branded overlays.

The audience was divided in two, and the algorithm observed which campaign (with or without overlays) provided the best user experience with the ads, and the larger number of website and mobile app conversions. There was no splitting of the audience by interests. As for placements, we used only Facebook and Instagram feeds.

During the test, we limited our choice to the top five best-selling categories from the TSUM catalogue (dresses, sneakers, shoes, bags, coats) to retarget users who’d added products from these categories to their cart, but didn’t convert to purchase, in the past seven days. Best categories were defined by analysing the results from previous ad campaigns.

Better branding and lower costs

The results of our test showed that the campaign with overlays created from the Aitarget Tool brought more conversions than the plain cards, with a 50% greater return on ad spend, an 80% decrease in cost per click, and 2.5 times decreased CPM.

Head of Performance marketing, E-commerce Department, TSUM:
“At the moment, we are working on personalisation, not only for a type of advertising campaign, but also for certain seasonal activities and offers. I believe that one of the best solutions available to everyone for standing out from competitors is to think outside of the box when it comes to creatives. The only issue is how much you have in terms of resources to create an efficient version. For us, Aitarget became the ones to do this. We generate the creatives ourselves with the help of our internal team and Aitarget helps roll out and test creatives on Facebook and Instagram, providing a tool to integrate our ideas into the platform.”

How Aitarget’s innovative tools saw a trading app hyperpersonalise its videos to great effect

As the great Maya Angelou once said, “If you don’t know where you’ve come from, you don’t know where you’re going”. So first, let’s dig into some history.

Back in 2016, we at Aitarget spotted two emerging trends in terms of Facebook advertising: personalisation and video. So we created a video tool that allows our clients to mass-produce video ads based on a template, that get tuned to various targeting settings.

Thus, the velocity and scale with which we displayed the latest market data in ads contributed a great deal in the campaign’s success.

Max Morokko, Marketing Tech Lead at Capital.com:

‘As a partner Aitarget goes far beyond just providing an interface to manage and automate your ads; nowadays all Facebook Marketing Partners do so and at the same time advanced clients build their own automations. Aitarget helped us translate into action dynamic templated videos based on information from a live volatility feed. Against a background of overall stagnation in vertical in general, dynamic videos generated greater than 200% of ROAS in the very first month.”

How Aitarget helped a premium skincare brand be more attuned to its customers with personalised video ads.

With the help of Aitarget Video Tool, La Roche-Posay was able to deliver relevant and valuable content with short video ads that connected with each of its different audiences. All of this targeted, personalised creative content only took a couple of hours with Aitarget’s video tool.

Head of Paid Social at iProspect:

“I am glad that since the beginning of the year using Aitarget means the process of production and copying of such personalised video content has ceased to be a ‘space ship’, and we are able to offer this solution to our customers.”

Not only did our client save lots of time and management costs, in the first week the campaign lowered cost per 10 seconds video view by two thirds and decreased CPC by 25%.

Digital&eCommerce&CRM manager for La Roche-Posay, L’Oréal:
“Aitarget’s Video Tool was the proper solution for us. We showed personalised videos to people on Facebook and Instagram. As a result we managed to deliver the right messages for the right TAs.”

Now that is being sensitive to your needs!

Aitarget’s step-by-step advertising guide for fintech companies

Success in Facebook advertising is built on four pillars: 1) bid, 2) targeting, 3) funnel, and 4) creative. Their importance as foundations for good advertising is comparable to the importance of bidding strategies on the stock exchange.

To keep these pillars stable and your Facebook ads from wasting your budget, we’ve created this step-by-step guide to building a firm ad foundation for fintech companies.

It starts with a Pixel (or SDK)

As the figure above shows, even when businesses have installed a Facebook Pixel, there can still be issues with how it is used which will affect your advertising success.

Having gathered such data on users’ behaviour on your website, you can then target ads towards those who have already shown interest and are more likely to become your clients. Using Pixel data you can also create Lookalike audiences, which allow you to target new users who are similar to your current visitors by behaviour and interests.

You can also use Facebook SDK to collect data on mobile app users. It works the same way as Pixel does for websites, collecting statistics on the actions of potential clients.

Consider what road signs you should use on this pathway, so that you can narrow down the funnel for as many people as possible. The journey can begin and shorten at any of its points, e.g. when a user opens an actual account without using a demo version.

The more steps potential clients have to take, the more chances you lose them.

Let new clients get to the finish (the desired action) with the smoothest possible route. For instance, combine a website visit and sign up with the Lead Ads format, so users will share contacts or start an account directly in the ad.

Diversify your portfolio

Traders understand the power of diversification, and the same holds true with online advertising. Try different formats. We have learnt from working with fintech companies that Lead Ads, as well as Instant Experience (former Canvas), attract traders the best.

Lead Ads

When set up correctly, this format lowers the cost of a targeted action. Someone interested in your product fills in a Lead Form, and you will use that data for further contact.

Source: Facebook

Instant Experience

This full-screen ad for mobile devices, or a mini landing, consists of images, videos, slideshows, a Carousel or Collection.

You can demonstrate a range of products and services and allow users to familiarise themselves with your offerings without leaving the social network.

 

 

Source: Facebook

 

Get moving

We recommend using videos instead of static images in your advertising. From our experience, a video performs better than even the most successful and creative image.

For trading, 360° is one of the most effective advertising video formats. In these volumetric panoramic videos viewers can easily change the angle with a mouse or by tilting a smartphone. Financial service companies rarely use such videos, so by using the format you will immediately stand out and attract attention.

 

Aitarget’s 360° Video for ForexClub

Be dynamic

We recommend using dynamic constituents in your ads. To enhance personalisation and user engagement, we propose auto-updating of information in your ads. For instance, display actual stock buying-selling prices, their changes, and currency pairs.

Use a product feed with automatically refreshing data, e.g. in a video with a graph of share prices the curve changes direction automatically in accordance with the actual share prices. Such feeds are available for static images in Carousels and Instant Experiences or for a Single Video.

Through Pixel and other technologies, Facebook learns to show your ads to the users who are most likely to take a particular action, through optimisation of this action. The target action for your ad isn’t always a click. Optimise your ad campaign to the index that is most important to your results, because this will help you lower the costs.

Place your bids mindfully

A bid defines the price you pay for showing your ad. It is constantly changing from auction to auction, so the price for the impression off the same ad will fluctuate.When you set up a bid, pay attention to its two types. You can either put your faith in Facebook’s targeted action cost optimisation or set the bid yourself.

In the first case, Facebook’s algorithm will seek the lowest price for a targeted action. This strategy can lead to cost fluctuation with respect to growing competition at the auction. The bid may unexpectedly rise.

Should you wish to regulate the price of each conversion, the manual bid is your choice. You will get more predictable costs on targeted actions, and the bid will never go higher than the level set by you.

Tidy up! Keep your ad account neat